From the very beginning, the Asili team has used the values of clarity, consistency, and community as a guiding star for everything they do. 

When thinking through everything they needed to get Asili’s new over the counter medication service launched and ready to roll, the team knew that one thing was important—people needed to see the Asili brand to really trust that the meds would work. 

You know how when you walk into a CVS, there's all those medications—for a stuffy nose, headache, upset stomach—that you can find in an aisle and pay for up front? Or that you can ask the pharmacist about, if you have some questions about your symptoms? That’s the idea behind Asili’s new over the counter medication service.

So many times in Congo people are forced to choose between an expensive visit to the doctor or trying to tough it out. That’s why the demand for over the counter medications has been so high—they want to trust the medications they’re buying, but people just don’t have a good option right now.