When thinking through everything they needed to get Asili’s new over the counter medication service launched and ready to roll, the team knew that one thing was important—people needed to see the Asili brand to really trust that the meds would work.
“People associate our brand with high quality,” said Dr. Johnny, “So we thought that when a patient comes to buy medication, we should put it in an Asili package. It will help give them confidence about what they just bought.”
We thought that was a great idea…
…and, it was simple. Asili stickers. Paper bags. An assembly team. And voila, Asili-branded over the counter medication bags!
The team is confident that when they see the effect the medications have, and when Asili is associated with that impact, the patients will come back again—and maybe bring their friends and family,
“Asili medications are a bit more expensive than others,” said Dr. Johnny. “But that’s because we get our drugs only from pre-qualified suppliers. They’re high quality, but it comes with a cost. When people buy from us, we want to make sure they know that even though they need to spend a little more, they’re getting exactly what they pay for.”
Photos by Lens on Life photographers, Operation Goma (DRC): Kennedy Ngoa and Michel Basizi
